About the program

It aims to develop multi-disciplinary professionals equipped with concepts of emerging information technologies and media production and marketing capabilities.

Core Competences

• Cultivating interdisciplinary professionals with a strong emphasis on both expertise and ethics in innovative information technology and media content production & marketing.
• Emphasizing students’ English Proficiency and global vision.
• Professional knowledge and practical execution in the communication field.
• Fundamental knowledge of information technology, system analysis and design, and innovative technology applications.

Career Prospects

• In marketing-related positions: Marketing Managers, Cross-border Market Development Specialists, etc.
• In Media industry: Audiovisual News Producers, On-site Media Professionals, Market trend analysts, etc.
• In Project planning specialists: Multimedia Project Planners, Online Marketing Specialists, E-Commerce Strategists, etc.

Courses include:

Course structure with Media Content Production (40%), Technology Applications (30%), Cross-Domain Marketing (20%) and Cross-Cultural Communication (10%).

• Introduction to New Media
• New Media and Contemporary Society
• Artificial Intelligence and Big Data Analysis
• Practical Digital Audio-Visual Production
• Introduction to New Media and Big Data Analysis
• Media Market Management
• Pop Culture and Creativity
• Digital Image Processing
• Crisis and Issue Management
• Brand Marketing
• Artificial Intelligence Applications
• Digital Integrated Marketing
• Social Media Marketing
• Graduation Project