Duration

4 years

Start Date

February, September

Tuition Fee

TWD 45,496 per semester

Location

Taichung, Taiwan

About the program

Recognizing the experiences and characteristics of world’s economic development, this program will enhance areas such as strategic management, international business management, marketing management, human resource development, information management, and financial accounting to nurture the professional talents required by businesses. Furthermore, it will strengthen the integration of cross-cultural management and character education, with a focus on the establishment of professional ethics. Also, we encourage students to participate in international seminars and lectures, increase interactions with domestic and foreign scholars, and help cultivate global business vision and international academic capabilities.

Career Prospects

Graduates from this programme will be creative and disciplined thinkers. With professional competences, students are equipped with specialised subject knowledge, comprehensive thinking of strategy and cross-cultural management. Our graduates will possess the following job/study opportunities: Marketing Specialist, Event Planner, Media Specialist, Project Manager, Market Analyst, etc.

Courses include:

• Economics
• Management (including marketing, human resource, strategy and finance)
• Digital Marketing
• Brand Management
• Customer Relationship Management
• International Marketing